# Advertising

Advertisers fund placements around content.

ID: advertising
Language: en
Revision: 2
Translation source revision: 2
Canonical: https://kickoff.jujin.dev/en/catalog/advertising/

## Why: the goal or problem

Readers should retain free access, but publishing still costs money. A separate payer can fund space beside the content.

## How: work toward a solution

A fictional reading service keeps articles open. An advertiser funds a labeled placement through a network; the publisher supplies space and readers see the message. The diagram names each role without promising impressions, clicks or income. Settlement details and fees are omitted.

## What: the concept

Advertising revenue comes from advertisers paying to reach an audience. Placement format is a separate decision, and reader payments may coexist with advertising.

Balance advertiser incentives with reader trust; compare banner, interstitial and rewarded formats separately.

[Source](https://support.google.com/admob/answer/6128738?hl=en)