# Customer direct payment

Customers fund access to the product.

ID: direct-payment
Language: en
Revision: 2
Translation source revision: 2
Canonical: https://kickoff.jujin.dev/en/catalog/direct-payment/

## Why: the goal or problem

Users receive value from your product, but operating it needs funding. You want the beneficiaries to pay for defined access.

## How: work toward a solution

A fictional reading service receives 12 from a reader and grants access. The diagram separates payment from content delivery. A processor may carry the payment without becoming the seller. Amounts are illustrative; taxes, processing fees and refunds are omitted.

## What: the concept

Customer direct payment means users pay for product access. It identifies the revenue source; billing frequency and the contractual seller remain separate choices.

Combine with subscription or one-time billing; access terms still need definition.

[Source](https://docs.stripe.com/payments/checkout)