# Direct seller model

The product business remains the seller.

ID: direct-seller
Language: en
Revision: 2
Translation source revision: 2
Canonical: https://kickoff.jujin.dev/en/catalog/direct-seller/

## Why: the goal or problem

You want control of the customer sale. Outsourcing card processing still leaves someone responsible for the sales relationship.

## How: work toward a solution

A fictional reading-tool license names the business on the sale. The processor handles payment; the business owns the illustrated receipt, refund and transaction-tax workflows and delivers the product. The responsibility map describes this assumed contract, not every provider arrangement. Amounts and country-specific tax rules are intentionally absent.

## What: the concept

**Direct seller model** — In a direct seller arrangement, the product business sells to the customer. Using a payment processor alone does not transfer seller responsibilities.

Combine with one-time or recurring billing and specialist support.

[Source](https://stripe.com/resources/more/merchant-of-record)