# Interstitial ads

A full-screen ad at a natural transition.

ID: interstitial-ads
Language: en
Revision: 2
Translation source revision: 2
Canonical: https://kickoff.jujin.dev/en/catalog/interstitial-ads/

## Why: the goal or problem

An ad needs attention, but interrupting active play is disruptive. A completed task provides a more deliberate transition point.

## How: work toward a solution

A fictional puzzle app shows a numbered sequence: level complete, labeled full-screen ad, next level. The closing action is drawn as a label in this static diagram, not a working ad control. No ad is requested and no reward is promised. Timing, revenue and network charges are omitted.

## What: the concept

Interstitial ads cover the app at a natural break, such as completing a level. They interrupt the screen flow, unlike a banner beside content.

Consider interruption costs and distinguish optional rewarded participation.

[Source](https://support.google.com/admob/answer/6128738?hl=en)