Ad formats

Compare banners, full-screen interruptions, and opt-in rewarded ads to decide placement and user participation.

Search within: Ad formats

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Comparison within this category
ConceptFeaturesAdvantagesLimitationsSuitable situationsCombination conditions
Banner adsBounded on-screen placementContent stays visibleUses limited screen spaceScreens with reserved spaceAdvertising revenue
Interstitial adsFull-screen transition placementUses a natural breakInterrupts app flowClear level or task boundariesAdvertising revenue
Rewarded adsOpt-in completion rewardUser chooses participationCompletion must grant reward onceOptional in-app benefitsFreemium and advertising revenue