Ad formats

Where ads appear and how participation works.

3 field notes

A labeled ad region beside the main content.

A full-screen ad at a natural transition.

Optional participation with a stated completion reward.

Comparison within this category
Concept	Features	Advantages	Limitations	Suitable situations	Combination conditions
Banner ads	Bounded on-screen placement	Content stays visible	Uses limited screen space	Screens with reserved space	Advertising revenue
Interstitial ads	Full-screen transition placement	Uses a natural break	Interrupts app flow	Clear level or task boundaries	Advertising revenue
Rewarded ads	Opt-in completion reward	User chooses participation	Completion must grant reward once	Optional in-app benefits	Freemium and advertising revenue