Monetization

Explore Monetization.

24 field notes

Revenue sources

Advertisers fund placements around content.

Monetization / Revenue sources01

Advertising

Advertisers fund placements around content.

Open field note

Qualifying referrals can earn a commission.

Monetization / Revenue sources02

Affiliate commissions

Qualifying referrals can earn a commission.

Open field note

Monetization / Revenue sources06

Customer direct payment

Customers fund access to the product.

Open field note

Monetization / Revenue sources20

Sponsorship

Supporters fund continued public work.

Open field note

A platform takes a share of a mediated sale.

Monetization / Revenue sources22

Transaction fees

A platform takes a share of a mediated sale.

Open field note

Billing methods

Monetization / Billing methods16

One-time payment

One charge for a defined entitlement.

Open field note

Monetization / Billing methods18

Prepaid credits

Buy a balance before consuming units.

Open field note

Monetization / Billing methods21

Subscription

Recurring billing with explicit access policies.

Open field note

Monetization / Billing methods23

Usage-based billing

Meter units, then calculate the charge.

Open field note

Seller responsibility models

The product business remains the seller.

Monetization / Seller responsibility models07

Direct seller model

The product business remains the seller.

Open field note

A contracted seller handles covered transactions.

Monetization / Seller responsibility models14

Merchant of record model

A contracted seller handles covered transactions.

Open field note

Pricing models

Monetization / Pricing models04

Base fee plus overage

Pay a base, then only for excess usage.

Open field note

Packages differ by included capabilities.

Monetization / Pricing models08

Feature-tiered pricing

Packages differ by included capabilities.

Open field note

Monetization / Pricing models09

Flat-rate pricing

A fixed price for a defined package.

Open field note

Monetization / Pricing models12

Graduated pricing

Each slice keeps its own unit price.

Open field note

Monetization / Pricing models17

Per-seat pricing

Charge for each licensed seat.

Open field note

The final quantity selects one rate for all units.

Monetization / Pricing models24

Volume pricing

The final quantity selects one rate for all units.

Open field note

Free access strategies

Evaluate paid features for a limited period.

Monetization / Free access strategies10

Free trial

Evaluate paid features for a limited period.

Open field note

A lasting free tier with optional paid features.

Monetization / Free access strategies11

Freemium

A lasting free tier with optional paid features.

Open field note

In-app purchase types

Monetization / In-app purchase types05

Consumable purchase

Purchased units decrease when used.

Open field note

A purchased entitlement survives repeated use.

Monetization / In-app purchase types15

Non-consumable purchase

A purchased entitlement survives repeated use.

Open field note

Ad formats

A labeled ad region beside the main content.

Monetization / Ad formats03

Banner ads

A labeled ad region beside the main content.

Open field note

A full-screen ad at a natural transition.

Monetization / Ad formats13

Interstitial ads

A full-screen ad at a natural transition.

Open field note

Optional participation with a stated completion reward.

Monetization / Ad formats19

Rewarded ads

Optional participation with a stated completion reward.

Open field note