Advertising
Advertisers fund placements around content.
Open field noteRevenue sources
Explore Revenue sources.
5 field notes
Revenue sources
| Concept | Features | Advantages | Limitations | Suitable situations | Combination conditions |
|---|---|---|---|---|---|
| Advertising | Advertiser funds placement | Can support open access | Attention and trust costs | Content with suitable placements | Paid access or sponsorship |
| Affiliate commissions | Commission on qualifying referrals | No need to sell referred item | Program eligibility dependency | Relevant disclosed recommendations | Customer direct payment |
| Customer direct payment | Customer funds access | Value and payer align | Payment may limit access | Products with paid value | Subscription or one-time billing |
| Sponsorship | Support funds continued work | Can preserve open access | Support may vary | Public work with supporters | Direct payment or advertising |
| Transaction fees | Fee on mediated sale | Revenue follows transactions | Disputes and operating costs | Useful two-sided marketplaces | Subscription plus seller contract |