Why: the goal or problem

Readers should retain free access, but publishing still costs money. A separate payer can fund space beside the content.

How: work toward a solution

A fictional reading service keeps articles open. An advertiser funds a labeled placement through a network; the publisher supplies space and readers see the message. The diagram names each role without promising impressions, clicks or income. Settlement details and fees are omitted.

Advertisers fund placements around content.

Illustrative example

Advertising

Reading service · articles remain open

  1. Advertiser → placement payment → Network → Publisher
  2. Publisher → labeled ad + article → Reader

What: the concept

Advertising revenue comes from advertisers paying to reach an audience. Placement format is a separate decision, and reader payments may coexist with advertising.

Balance advertiser incentives with reader trust; compare banner, interstitial and rewarded formats separately.

Source