Why: the goal or problem

Users receive value from your product, but operating it needs funding. You want the beneficiaries to pay for defined access.

How: work toward a solution

A fictional reading service receives 12 from a reader and grants access. The diagram separates payment from content delivery. A processor may carry the payment without becoming the seller. Amounts are illustrative; taxes, processing fees and refunds are omitted.

Customers fund access to the product.

Illustrative example

Customer direct payment

Reading service · customer-funded access

  1. Reader → 12 → Publisher
  2. Publisher → reading access → Reader

Payment processor: handles payment; seller role is a separate contract.

Fictional amounts. Taxes, fees and refunds omitted.

What: the concept

Customer direct payment means users pay for product access. It identifies the revenue source; billing frequency and the contractual seller remain separate choices.

Combine with subscription or one-time billing; access terms still need definition.

Source