Why: the goal or problem

You want control of the customer sale. Outsourcing card processing still leaves someone responsible for the sales relationship.

How: work toward a solution

A fictional reading-tool license names the business on the sale. The processor handles payment; the business owns the illustrated receipt, refund and transaction-tax workflows and delivers the product. The responsibility map describes this assumed contract, not every provider arrangement. Amounts and country-specific tax rules are intentionally absent.

The product business remains the seller.

Illustrative example

Direct seller model

Reading-tool license · assumed contract

Sale contract

Customer ↔ Product business

Customer → processor → settlement → Business

Responsibility owner in this example
TaskOwner
Receipt identityProduct business
Refund / transaction-tax workflowProduct business
Product and product supportProduct business

Covered duties follow the agreement. No country-specific tax rules or universal coverage claim.

What: the concept

Direct seller model — In a direct seller arrangement, the product business sells to the customer. Using a payment processor alone does not transfer seller responsibilities.

Combine with one-time or recurring billing and specialist support.

Source