Why: the goal or problem

Imagine a photo editor for individuals and studios. Both export images, but only studios need approval before publication.

How: work toward a solution

A fictional photo editor has three seats and 120 monthly exports. Basic costs 20 and includes exporting; Pro costs 35 and adds approval workflows. Both cover this baseline, up to five seats and 200 exports. The static table contrasts features, not per-unit discounts. All prices are fictional; taxes, fees and refunds are omitted.

Packages differ by included capabilities.

Photo editor · illustrative example

Feature-tiered pricing

Photo editor · 3 seats · 120 exports/month

Feature packages · fictional monthly amounts
FeatureBasic · 20Pro · 35
ExportsIncludedIncluded
Approval workflowNot includedIncluded

Both: up to 5 seats and 200 exports/month. Features differ; these are not quantity-price tiers.

Fictional amounts. Taxes, fees and refunds omitted.

The team pays 20 for Basic exports or 35 for Pro with approvals each month. Both include up to five seats and 200 exports. Three seats and 120 exports therefore isolate the price difference caused by features.

What: the concept

Feature-tiered pricing offers packages with different capabilities. These tiers describe what customers receive, unlike quantity tiers that change a unit price.

Combine with subscription billing or per-seat quantities while keeping each axis explicit.

Source